Creating and releasing music in an industry that’s fallen victim to streaming, and illegal torrenting and downloads, can be a little disheartening. However, singer songwriter Ever hasn’t allowed such details to deter her from her creative path.
Mixing influences from Laura Marling to Grimes to Kimbra, she’s created whimiscal, dreamy pop music, with rich lyrical content that is poetic in form, which she brings to life with her haunting yet sweet vocals. We spoke about to Ever about musical influences and how difficult it is as an emerging artist, who releases their first EP, for free in the industry’s current state.
Can you introduce yourself for those who may not have heard of you before?
I’m Ever, a musician from the South of England. As well as writing music I love to do embroidery and knit; I like to make my own merchandise, so I embroider lyrics and frame them, and I’m hoping to knit some stuff for the winter to add to the site. I also like to write poetry and paint occasionally.
How would you describe your music?
I’d say my music is rather chilled, it’s electronic/ambient. I think lyrics are important, so I like to create a simple instrumental backing that compliments the vocals, rather than overpowering them or becoming a main feature.
What encouraged you to become a musician?
I’d listen to artists and wonder how they make such good songs – one day, I decided to try it myself. Laura Marling was the first artist to make me want to try and take music more seriously. I started off writing folk music, but I got a bit of writers block and expanded into writing in lots of other genres and that really helped. Kimbra and Grimes were the artists that made me want to experiment more with electronic music and be more serious about learning how to record/write the instrument parts myself.
What would you say is the most challenging thing that’s occurred during your musical journey?
I guess the main big thing is self-doubt. There’s always the constant reminder that it’s a difficult industry to succeed in, especially when you’re not a confident or outgoing person like myself. I’m good at networking online, but as soon as it’s in person, that’s when the doubt kicks in because you have to big yourself up and I’m not very good at that!
Is there a stand-out moment that’s happened to you so far?
Nothing major has happened, but I always love it when people say they enjoy my music. Reading a review written by someone who’s just stumbled upon my music and loved it enough to write about it makes me feel really great.
Your debut EP, ‘Bodies’, was released at the end of 2014. How was the writing and recording process for it?
I wrote the song about a year before it was recorded in my room after discovering Grimes. I wanted to create something interesting. I obviously knew I couldn’t write anything like her stuff because I didn’t have any synths or any of the programs – all I had was Garage Band and a guitar, so I focused on creating an interesting vocal part. I never intended to do anything with the song until I won a competition for a free day in the studio at Skinny Mammoth and that’s when I recorded the single version.
Do you feel that it’s been well-received so far?
I’ve had a lot of positive responses, and it’s got a good amount of radio/online radio play, so yeah I’d say so. I haven’t heard anything negative, so if someone doesn’t like it, they haven’t gone out of their way to tell me about it, which is a relief!
Your EP is available for free download. What prompted this decision, as opposed to asking people to pay for it?
It was my first EP so I thought it would be better to give it away for free. If people like it enough and want to pay for it then they have the option to, but it’s more likely to reach a wider audience if it’s free as opposed to setting a price. Since I’m still trying to reach more people and build a fanbase, I think giving a few songs away for free is the best way to start. I could be wrong but since I recorded it at home, it’s not like I have to make up for a lot of recording costs or anything, so giving it away for free is working for me at the moment.
Do you feel that there are any particular challenges/problems that face emerging artists in today’s industry?
I feel the main problem is that there’s so much music out there as it’s so easy to get it on-line. It means there’s a lot more music for the trend setters to listen to, and a bigger chance of them ignoring yours to make up for it. In the end though, it’s not stopping me from making the music, which is the main goal, but it would be nice to get it heard by as many people as possible.
Therefore, what advice would you offer to a new artist?
Keep trying and keep pushing your music. If you continue to be persistent and show that you’re committed, then a lot more people will take you seriously and a lot more people will eventually hear your music.
What are your musical plans for the rest of 2015?
I’m working on a new single right now, which I’m hoping to create a music video for. There’s also a B-side to the single, which at the moment is one of my favourite songs. I’m also hoping to play live more and work on making my songs better for a live setting but at the moment, it’s pretty quiet. I’m just going to work on writing and hope good things come from it.
You can also download her debut EP, ‘Bodies’, and her latest release ‘Common Daze’ for free on BandCamp.